Optimalizing CSR

CORPORATE Social Responsibility (CSR) is a term that has in recent years increasingly entered into the language of business. It is a term that means many different things to different people, be they businessmen themselves, civil society, academia or public in general. It is a term that is itself subject to variation. To some it is corporate responsibility, to others private voluntary initiatives, to yet others corporate social opportunity. However, no matter what it is called the fundamentals remain the same: they are voluntary positive initiatives by business that look to go beyond legal compliance in a diverse range of social, economic and environmental areas. Corporate social responsibility is not new. Business has long recognized its role along side others in contributing to the development of the communities in which it operates. Finally, CSR is a business-led response to the business environment. Given the speed of change and uncertainties that exist in the marketplace, business needs the flexibility to respond quickly to market shifts. The voluntary nature of CSR and the vast range of often very innovative responses available to business mean that that responsiveness can be retained and that the social progress to which CSR contributes can continue to develop. The corporate policies on CSR have been automatically integrated in the corporate management system, written in policies on both annual and long term program. █ Ringkasan This article is presented in CSR Forum, at Jakarta, 26th of August 2008 ibl Jakarta